Colour in your video helps tell your story, even possibly without your audience even noticing!  Different colours evoke different emotions in people, and this helps to connect you to your audience.  Also, having specifically coloured items in a scene often works differently than having different coloured lighting in a scene.  Here are some examples of how colours can help with your video.

Blue: Blue items or objects in a scene usually evokes a feeling of purity or innocence, probably due to the connection of blue with water.  Lighter blues are often connected to freedom and calm, similar to a blue sky. However, blue lighting in a scene makes audiences feel cold or distant. Anything cast in a blue light will feel unattached or alone, cold and clinical.

Purple: Regardless of whether its items or lighting, purple almost always exudes extravagance. Purple is striking and draws the eye. If you want something noticed, purple is the way to go.  If you want your product or service to feel “top shelf”, then use purple.

Green:  Green items or locations in a scene almost always make people think of freshness or outdoors. Green has long been associated with nature and natural elements. Feelings of freshness, openness, and new beginnings are all brought out with green items. Green lighting however, especially when utilized on interior scenes, often are associated with uneasiness, discomfort or monotony. Green lighting on an interior scene makes everything feel drab and unnatural.  For example, all the scenes in the Matrix trilogy that take place INSIDE the Matrix all have a green tint, which makes you feel like its not natural.

Yellow: Yellow items in a scene almost always mean relaxation or happiness. Yellow appeals to your feelings of comfort and calm, so those items are meant to bring you to ease. Yellow LIGHTING, or yellow being the majority colour in a scene however, is fairly rare, and usually pretty noticeable, so directors often use it when they really want the audience to pay attention to the message being presented. What that message is however, could really vary.

Orange: Orange is generally connected to warmth, humor or comfort.  Orange items make people feel familiar and comfortable. Orange lighting, as long as it’s not too glaring, remind people of warmth and generally good feelings.  Orange light when glaring, especially in wide open spaces, create a feeling of barrenness or hopelessness.

Red: Red items draw the eye. If you want people to notice something in a scene, make it red. Depending on what the item is, red can either mean love or passion, or danger. Red lighting however, often creates feelings of tension and uneasiness. Red causes excitement, and it’s only within the context of the scene that the feeling is drawn.  Red is aggressive, and that can be positive or negative, but it always draws a feeling.

Brown:  Brown items or scenes create a feeling of earthiness or old fashioned.  Brown settings feel familiar, especially when it comes to homes, or cabins, or the woods. Brown in an industrial setting evokes feelings of old or run down.  Brown lighting or filters will almost always make people feel nostalgic and for lack of a better word “old timey”.

Pink: Pink almost always means childhood or innocence.  Purity, happiness, and joy are all related to pink.

Gold: Different from yellow, Gold almost 100% of the time means wealth and opulence. Usually excessive or hoarded wealth as well.  If you see someone who is surrounded by gold at the start of your video, 99 times out of 100 that person will be your antagonist.

Black: Black as a primary colour in your scene will almost always create feelings of darkness and uneasiness. Many people are afraid of the dark and a dark scene will play to that feeling of unknowing. However, that being said, a character dressed in black will come off as distinguished and classy.

White: White almost always represents cleanliness and purity. Having too much white in a scene can feel sterile, cold or distant. White has also recently been connected to the future, where everything is sleek and functional.

Grey:  A majority grey scene will invoke feelings of a cold, industrial feeling. However, a grey background works excellently as a neutral background if you would like to draw attention to a brightly coloured object or product in the forefront.

Of course, combining colours together can create massively different feelings, but we’ll cover that later!